What are your brand’s values?

• Unique, Creative, and Innovative
• Handcrafting all creations
• Ethical, Sustainable, Eco-Friendly, and Zero Waste
• Customer satisfaction (happy customer, happy Bella)

What is your biggest motivation?

Creating, customers buying, enjoying, and coming back for more.

Where did the inspiration for your product(s) come from?

Working in the Travel Industry for over 20 years and a passion for travelling.

What has been a highlight whilst creating and building your brand?

When my family believed that I could go far with my creations and I had to give up my day job to fully dedicate to Candle Wise.

What advice would you give to business owners, creators, designers, and brand owners just starting out?

Never give up on your dreams, everything is possible. Be prepared to work harder, get ready to fail, but in the end, it will pay off.

What about launching new collections and if so, what were they?

Candle Wise is always creating something. We are always in the process of adding new “destinations.”

What is your personal favourite from your new collection?

The Design collection. Why? I never know how they will turn out, and every creation is a surprise when released from the mould.

How do you operate your brand sustainably?

Candle Wise is 100% sustainable, and we can guarantee that. Our sustainability promise includes:

• No use of plastic.
• Working during the day to make the most of natural light.
• Creating products to be used and re-used, from containers to bags, labels, and packaging.
• Using recyclable boxes and maximising the usage of paper and boxes received from parcels.
• Partnering with UK suppliers who share our sustainability ethos.
• Walking for local deliveries (getting fit and reducing the carbon footprint).
• Using plantable paper for our tags.
• Not having business cards—everyone has a phone and can follow us or access our website through a QR code.
• Embracing up-cycling and recycling: one man’s trash is another man’s treasure.