When I started Candle Wise, I did not begin with a big plan, investment, or safety net. I began with a love for fragrance, a passion for travel, and a strong desire to create something meaningful with my own hands.

Like many women in business, I built this brand step by step. From pouring the very first candle to growing into an award winning destination inspired fragrance brand, the journey has been full of learning, resilience, long days, and moments of self doubt mixed with pride.

Building Candle Wise as a woman led business

Running a small business is never easy, but being a female founder comes with its own challenges. Confidence, visibility, and being taken seriously do not always come automatically, especially when you are growing slowly and sustainably without external funding.

Candle Wise has grown organically, with every sale reinvested back into the business. It has been built around creativity, quality, and storytelling, inspired by destinations around the world and the memories they hold. Every product carries a piece of that journey.

Why recognition and community matter

This is why being part of initiatives like f:entrepreneur means so much to me.

f:entrepreneur celebrates women who are building ambitious businesses and gives them visibility in a space where female voices still need to be amplified. It is not just about recognition. It is about feeling seen, supported, and encouraged to keep going.

Being surrounded by other women who are navigating similar challenges creates a sense of community rather than competition, and that support is incredibly powerful.

What this recognition means to me personally

As a founder, moments like this are a reminder of how far the business has come. From a single idea to a growing brand stocked, gifted, and loved by customers across the UK.

It reinforces my belief that small businesses matter, that passion can become something sustainable, and that women belong at the forefront of entrepreneurship.

Looking ahead

My goal with Candle Wise has always been more than selling candles. It is about creating experiences, telling stories through scent, and inspiring others to follow their ideas, wherever they may lead.

I am proud to be part of a community of women building, growing, and supporting each other, and grateful to f:entrepreneur for helping make that possible.

If my journey inspires even one woman to believe in her idea and take that first step, then it is all worth it.